Typographic Tolerance

Inaugurated this November, the Jewish Museum & Tolerance Center is a 27,000-square-foot, state of the art, 50-million-dollar museum in Moscow, becoming one of the world’s largest museums to chronicle the history of the Jewish people and Israel. Housed in the Bakhmetevsky Bus Garage, the museum’s design was conceived by New York, NY-based Ralph Appelbaum and Associates and features interactive tables, hologram projections, and even a recreation of a Shtetl (small areas within a city with lots and lots and lots of Jews). The identity has been designed by Moscow-based Fleve.The idea behind this identity is based on the notion of three modalities as ways of two cultures as well as two histories (Russian and Jewish) interacting with one another. […] Each modality is used