A Tree Grows in Sweden

On January of 2010 classes will begin at Linnaeus University (Linnéuniversitetet in Swedish) for the first time as the result of a merger between Växjö University and Kalmar College, giving Linnaeus two campuses in the two cities of its predecessors, Växjö and Kalmar, Sweden. The uiversity has been named after Carl Linnaeus, an eighteenth century naturalist and physician, who is widely credited as the father of modern taxonomy (and apparently, the inventor of the index card). The new identity has been designed by (one of my favorite design firms) Stockholm Design Lab. Swedish, above, and English wordmarks. As the designers explain on their web site, the icon is inspired by a sketch that Linnaeus had made on one of his earliest publications. The result is what I c