New Icon and Identity for Ericsson by Stockholm Design Lab

Established in 1876, Ericsson provides hardware, software, and services for communications technology having developed many of the technologies that have enabled 2G, 3G, and 4G networks, currently working on 5G and the growing world of the Internet of Things. Headquartered in Stockholm, Sweden, Ericsson has over 100,000 employees — 24,000 of which are in R&D, which has yielded the company 42,000 patents. This week, at Mobile World Congress 2018, Ericsson introduced a revised icon designed by Stockholm Design Lab. The geometry of the new, optimized Econ has been refined to align smoothly and naturally with the pixel grid. Its angle, curvature and spacing have all been adjusted for knife-sharp performance in digital environments. While each refinement is practically invisible to th