Friday Likes 498

Fairly straightforward sans serif typography is brought to life in different ways this week, with work from Londrina, Paris, and Florence. Colorau by Petrikór Colorau is a small architecture firm in Londrina, Brazil, offering services across residential, corporate, and retail categories. The identity, designed by local firm Petrikór, was part of a larger transformation for the company that also included naming where, if my research is correct, Colorau means paprika (the spice) in Portuguese, which tracks with both the designer’s description and the firm’s opening line on their website that speaks to the flavor and seasoning they bring to their projects. While the logo is as simple as it gets, with a deadpan sans serif in lowercase, the applications really bring this to literal