Hill Holliday Goes Minimal

Established in 1968 in Boston, Hill Holliday — a member of the Interpublic Group conglomerate — is an advertising agency with over 850 employees across three offices in Boston, New York, and Greenville. Their clients include Dunkin’ Donuts, CIGNA, Major League Baseball, Toys R Us, and more. Recently, they introduced a new identity for themselves designed in-house. Logo animations. While the structure of the logo remains the same, the coating of the new one is far more laborious and glossy. This execution is far from my favorite but for some reason it feels appropriate for a high-profile ad agency that appears to be having fun with what they do. The 3D rendering, and black-and-white contrast helps the “HH” monogram read better than before although in applicatio