Angry Spartans

Perhaps I have said this far too many times but, man, you don’t want to redesign university identities. And perhaps an even more thankless job, or a more dangerous one, is redesigning a university’s athletic identity. Last month, the Board of Trustees of Michigan State University filed for a trademark application for the redesigned icon of the Spartans, the athletic teams of Michigan State University. Last week, the blog Gang Green Red Cedar Message Board at SpartanTailgate.com uncovered the registration and exposed the perhaps imminent change. Students got pissed. Rather swiftly, message boards rallied to boycott the proposed logo in various ways, including chanting “Keep our logo — clap-clap — Keep our logo — clap-clap — Keep our logo — cla