Friday Likes 322

A special 2019 LAD Awards winners edition of Friday Likes with packaging and identity projects from Guadalajara, Mexico City, and Lima. (These are only a few highlights, do check out all the winners, lots of great work.) El Rayo by Toro Pinto El Rayo is a brand of tequila available in the UK but made in Guadalajara, Mexico, from blue agave and created specifically to be paired with tonic. It’s named after the folk tale of a farmer who witnessed a lightning bolt hit an agave plant, cooking it, and releasing its juicy contents, leading to the discovery of tequila. The myth takes center stage on the packaging, designed by Guadalajara-based Toro Pinto, with a lovely illustration of a farmer facing giant mountains with the lightning bolt reproduced in gold foil. The simple and elegant typ