Panchero’s Mexican Grill

Established in 1992, Panchero’s Mexican Grill is a fast-casual Tex-Mex restaurant chain with 50 locations across the U.S. with plans to open 65 new franchises by end of 2013. All those potential burritos — rolled with tortillas handmade on the spot — need to attract franchisers so a new identity has been designed by Madiscon, WI-based Planet Propaganda. More story here. A secondary badge is shown below (or after the jump).