Alamo Drafthouse

Founded in 1997 in Austin, TX, Alamo Drafthouse is a small chain of movie theaters across Texas. The Austin locations are notorious for their off-kilter showings and events, which include Rocky Horror Show sing-a-longs or Terror Tuesdays, as well as hosting not only Air Guitar contests but Air Sex contests. The redesign was done by Austin-based Guerrilla Suit. Thanks to Moisés Chiullan for the tip.