Tu Banco es mi Banco

I was going around a few web sites yesterday and I stopped by Tony Spaeth’s Identity Works where I spotted this beauty. It looks like it was completed and launched back in September, so it’s not completely fresh, at least not just in its date. Ixe Grupo Financiero, established in Mexico in 1996, is one of the strongest financial groups around at the moment (or so I am told, and so I understand) perhaps because of their corporate and high income audience, and they have opened El Banco Deuno. It translates very roughly as “One’s (own) Bank.” And it is targeted to the burgeoning middle income class, which until a few years ago was not as prosperous as what is known as middle income class in the US or Europe. Point being: El Banco Deuno is a friendly, accessible a