Telenovela-Red is the New Fire-Engine-Red

Launched in 1954, Telemundo, a division of NBCUniversal, is a Spanish-language media company revolving around its television network that features “original productions, theatrical motion pictures, news, and sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates.” At the upfronts this month, among announcements of more new original telenovelas than you can count unbuttoned men shirts, Telemundo introduced a new logo that will be implemented starting in Fall with the launch of the new TV season. No design credit given. Telemundo announced it will launch its rebranding campaign complete with a new logo, tagline and on-air identity this fall. The network’s new positioning platform aims to capture the