Friday Likes 293

A minimalist-ish and fun-ish range of projects this week, with work from London, Budapest, and Montevideo. Gruff by TM Gruff is an architecture firm in London, UK, with a wide practice in retail, residential, and commercial projects. (Their work is pretty nice.) The new identity, designed by local firm TM, revolves around a great wordmark with a clever — and, to my eyes, previously unseen — treatment of “ru” where the “u” is the “r” rotated. This makes the “r” and the “u” appear very condensed next to the other letters but when you look at it more like a ligature, the “ru” pair has a similar width to the “g” and the actual “ff” ligature. The trick is obviously better when there is so