Brand
2022Rest in Peach
In recent seasons NBA teams have released some cool “City Edition” uniforms that “represent the stories, history and heritage that make each NBA franchise unique”. The 2022 – 23 edition for the Atlanta Hawks, though, is all over the place. The intro video, as cool as it is, is like seven different genres and none of them are related in any way to the actual uniform nor is the bombastic copywriting for the voice over. Just… odd.