Rise of the Pelicans

Originally an NBA expansion team in the 1988-89 season in Charlotte, North Carolina, the Hornets moved to New Orleans in the 2001-02 season, with a two-season break spent in Oklahoma City after hurricane Katrina, returning to New Orleans in 2007. In December of 2012 it was announced that the Hornets would change their name to the Pelicans and last week the New Orleans Pelicans unveiled their new identity designed by RARE, self-described as “one of the most esteemed branding agencies in the country.” (First time I hear of them).The Pelicans will be more than a namesake for the franchise, as New Orleans, the State of Louisiana and the Gulf South have a rich history connected to the name. Represented on Louisiana’s state flag and seal, the Pelican has been the state bird for