Brand
2009In Brief: Bye SciFi, Hi Syfy
On July 7, continuing our well chronicled saga, SciFi will officially become the much-dissed Syfy, and to help in usher the change, motion graphics firm Blind created a set of 15-second idents that blow away the old SciFi. As with most identities, the best part comes in the execution, and these idents are starting to give some much needed life to the Syfy logo.