SF = Syfy = Sci Fi = Science Fiction

Launched in 2006, Sci Fi Channel is the Australian version of Syfy… although at the time, it was simply the Australian version of the channel by the same name. Now, however, three-plus years after the name (and logo) change — funny how the grammar police has moved on to other things needing their devoted attention and Syfy has grown into being most excellent these days — the Australian version, which is owned not by NBCUniversal but by Australian media conglomerate Foxtel is changing its name not to Syfy, because that would be way too many letters, but to SF. Try to pronounce it. Suuhhfffhhn. Rolls off deep of your sternum, no? Shut up, I know it’s pronounced S [breathe] F. Anyway. With the new name, SF has introduced a new logo and on-air package designed by Sydne