Brand
2014"Ugly Babies"
Other design firms should do this as a regular exercise: johnson banks showcases the initial ideas that morphed into the final execution for some of its most recent identities.
Closest kin
Flexible Harsh is the New Sexy Ugly
Brand
Flexible Harsh is the New Sexy Ugly
How-to: Visual and Verbal Identity
Brand
How-to: Visual and Verbal Identity
The Design Report
Brand
The Design Report
The Best and Worst Identities of 2014, Part 2: The Worst Reviewed
Brand
The Best and Worst Identities of 2014, Part 2: The Worst Reviewed
Meet the Karens of the Logo World
Brand
Meet the Karens of the Logo World
Identity
“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity
Simple Banking, an Oxymoron Realized
Brand
Simple Banking, an Oxymoron Realized
Project
Graphic Design: Oeuflab's lovely, personified identities for clinics and hospitals