Simple Banking, an Oxymoron Realized

Launched this Fall, Simple (formerly BankSimple) is a new alternative to banking with big ass banks that are pain in the ass. If you’ve ever called your bank’s customer support or tried to decode the online statements and wished that instead you were sitting naked in an igloo then you know what I’m talking about. Simple is not a bank, they are an intermediary between you and a bank. As they put it, “We take care of you, our bank partners take care of your money.” They provide a Visa card and you can then track your account and expenses through an amazingly designed and intuitive online and mobile interface. After being in Beta for a few months, Simple has launched to the public with a new name and new identity designed in-house by Ian Collins.Today is a new be