New Logo and Identity for Swarovski by General Idea

Established in 1895 in Wattens, Austria, Swarovski designs, manufactures, and sells high quality crystal, genuine gemstones, diamonds, and zirconia as finished products such as jewelry and accessories, as well as interior design and lighting solutions. Part of the Swarovski Group — which includes sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives) — and run by the fifth generation of Swarovski family members, the Swarovski Crystal Business has a global reach of approximately 3,000 stores in around 170 countries, with more than 29,000 employees. One of the reasons for Swarovski’s global brand appeal is through a strategic effort to place itself in culture: Michael Jackson’s crystal glove was made of Swarovski crystals, Holly Golightly’s iconic tiny t