Any way you Slice It

Did you know that a ceramic called zirconium oxide is the most durable substance on earth after diamonds? Not only that, but that it kicks metal’s ass in terms how sharp, hard and durable it can be. That’s why Slice makes it slicing and dicing products out of ceramic. Offering a small range of products designed by design celebrities like Karim Rashid, Michael Graves and Yves Behar, the Slice brand is all about simplicity, playfulness and sharpness. A new logo and packaging design by San Francisco-based Manual reinforces that.It’s amazing how much can be achieved with a little angling. Where the old logo felt flat, static and not too excitingly sliced, the new one takes that same and obvious visual concept but executes it much more efficiently and dynamically. The shift aw