New Logo and Packaging for innocent by Derek&Eric

Established in 1998, innocent drinks is a British company that produces “premium” juice and smoothies sold in supermarkets, coffee shops, and food chains across Western and Northern Europe. Founded by three Cambridge University graduates, the company grew steadily, even earning a 5-year trial run by McDonald’s of using Innocent smoothies as part of their Happy Meals before selling a small stake to The Coca-Cola Company, which now owns 90%. In recent months innocent has rolled out a new look, designed by London, UK-based Derek&Eric in collaboration with Rob Clarke for the typography, Laura Silveira for the illustrations, and innocent’s in-house design team. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.que