New Logo, Identity, and Packaging for Eager by Ragged Edge

Established in 2007, Eager is a range of fruit juices available in the UK. Founded and ran solo for many years by Ed Rigg, Eager began with just an apple juice product that Ed created because he couldn’t find a simple, clean complement to his Żubrówka vodka. Since then, Eager has been positioned as a juice mixer perfect for cocktails and has been sold across bars, restaurants, and hotels across the UK. The product range has grown to include orange, pomegranate, pineapple, cranberries, and tomato, using only the fruit themselves or, as they say, “It’s squished fruit, in a carton”. Looking to pivot the business into a direct-to-consumer brand, Eager has introduced a new identity designed by London, UK-based Ragged Edge. Samples of OLD identity and packaging. As the go-to-mi