New Logo and Packaging for Super Soaker by Soup Group

Invented in the early 1980s by Lonnie Johnson — a mechanical and nuclear engineer who happened to have helped develop the stealth bomber program and worked for NASA — and first sold in 1989 by now-defunct Larami, the Super Soaker is a line of water guns that works through manually-pressurized air to shoot water. It is now sold by Hasbro, under the Nerf brand — which is another fascinating product and story altogether. The Super Soaker is an amazingly popular toy — fans include Michael Jackson and Leonard DiCaprio — and its multi-patented engineering makes for amazingly complex and fast-shooting water guns. Earlier this year, the Super Soaker introduced a new logo and packaging designed by San Diego, CA-based Soup Group. Samples of the previous packaging. Logo