The Kangaroo With More Power

Qantas — Queensland and Northern Territory Aerial Services for long — unveiled a new logo and identity this past Tuesday, after 23 years of using the previous identity. Designed by Hulsbosch Communications — if you have patience for Flash sites, you can see some images on their web site — an Australian firm with a proven record of designing airline identities, the new logo is a subtle but beautiful change. The new change was triggered because of a new tail shape on the Airbus A380 super jumbos and Boeing aircraft as well as a dated kangaroo. Executive General Manager John Borghetti states: “This move also reflects the changing structure of our new aircraft — for example, the shape of our new kangaroo is a great fit for the tail of the A380 and other new