Like a Virgin

Virgin Blue is (was) an Australian budget airline and yet another in the huge range of Virgin businesses around the world. Following the appointment of John Borghetti as Virgin Blue’s new CEO, Hans Hulsbosch, of the eponymous Hulsbosch Design, was named Creative Director for the airline. Thus began a 12-month transformation process away from budget and towards a “full-service” airline, culminating in new branding and the rename to Virgin Australia.But before we go any further, I know what you’re thinking” yes, it does look a lot like johnson banks’ work for Virgin Atlantic, doesn’t it? This work was previously reviewed here by Christian Palino for Brand New, and we’ll get to that, I promise, but first let me explain why it looks the way it do