New Logo and Identity for Santander by Interbrand

Established in 1857, Santander is a Spanish banking group with operations around the world and is Spain’s largest bank. Before 2004 Santander Group owned banks under different names but that year began a process of all consumer-facing branches adopting the Santander name and flame logo. As of 2017, Santander has more than 202,000 employees, serving 133 million customers and more than 4 million shareholders. Last week, Santander introduced an evolution of its logo and new identity designed by the Madrid, Spain, office of Interbrand. The brand changes to become more modern, more digital and more in tune with new generations, while retaining its most distinctive traits: the name, the colour red and the “flame”, which are developed to gain greater visibility and improve the u