New Logo and Identity for DeSerres by lg2

Established in 1908, DeSerres is an art supply store for artists, hobbyists, designers, art enthusiasts, children, and students. Family-owned for three generations, DeSerres has 34 stores across Canada. Aside from well-known brands like Staedtler, Fabriano, and Winsor & Newton, the company also offers its own brand of products across various categories, from frames to paints to brushes. Yesterday, DeSerres introduced a new identity designed by lg2. “DeSerres has shaped the retail industry by constantly redefining itself. This latest change reflects our desire to always be innovative,” explained Marc DeSerres, president of DeSerres. “With this change, we are investing in a transformation that better meets the tastes and aspirations of our clientele. Ask any creative pe