New Logo and Identity for Aliments du Québec by lg2

Established in 1996 by members of Québec’s agri-food industry, Aliments du Québec (Foods of Québec) is a non-profit organization whose mission is to promote both raw and prepared products originating from Québec. The organization’s literal seal of approval is given to products that not only are grown there but for which all processing and packaging is also done locally, guaranteeing the origin of the products. The organization counts with 1,200 member companies that, combined, have over 22,000 products certified and available in the marketplace. In the end the goal is to encourage consumers to buy local and to provide a network for companies to promote and distribute their products. Recently, Aliments du Québec introduced a new identity designed by lg2. A certification all Queb