New Logo and Identity for Fonds de Dotation Marie-Thérèse Allier by Brand Brothers

Formed in 2010 by Marie-Thérèse Allier— legendary French dancer, choreographer, director, and founder of the Menagerie de Verre — Fonds de Dotation Marie-Thérèse Allier pour l’Art Contemporain is an endowment fund that supports contemporary artists, specifically those focused on live performance. Following Allier’s death in 2022, the board of directors organized a competition to brand the foundation, and in 2024 launched a new logo, visual identity, and website designed by French agency Brand Brothers. (Although the organization has been around for 14 years, this is their first identity.) The new visual territory is intended to be raw and versatile. A simultaneous quest for radicalism and visual generosity, a signal designed to endure over time while embodying a space for free, mobil