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A stylish, elegant, and luxurious set of projects this week, with work from Brussels, Nashville, and Atlanta. Maison De Greef by Base Maison De Greef is a high-end jewelry house in Brussels, Belgium that has been family-owned, for seven generations, since 1848 and recently worked with the local office of Base to design a new identity, which revolves around a thin, condensed logo. Typeset in the otherwise not-exactly-elegant-looking Cactus font, the logo is both elegant and contemporary yet classic. The “1848” numerals look like they were customized and it’s a detail that creates a lot of the personality in this project. The logo is then enlarged, cropped, and wrapped around a beautiful set of stark-white packaging with flashes of a muted orange color. The combination of m