New Logo and Identity for Pizza Hut by Deutsch LA

Established by two brothers in 1958 in Wichita, Kansas, with a single pizzeria, Pizza Hut, a subsidiary of Yum! Brands, is “the world’s largest pizza company” — according to their own description which I don’t doubt but I put in quotes to clarify it wasn’t my statement — with $12 billion in global sales and more than 15,000 restaurants in 93 countries worldwide, employing over 160,000 people. Their pizza? It’s fine for mainstream global standards of pizza and they did give us cheese-stuffed crust because all that cheese simply wasn’t enough. Yesterday, Pizza Hut introduced a new menu — billed as “Flavor of Now” — that represents their biggest evolution yet, introducing ten new crust flavors like Honey Sriracha, S