Heineken-ish

Heineken International is the corporate company that produces, obviously, Heineken beer but that is only one of 250 beer brands that it brews, sells, and/or distributes across 70 countries, among them popular beers like Amstel and Foster’s. In 2010 Heineken bought the brewery division of Mexico’s giant FEMSA, becoming the owner of Dos Equis, Bohemia (one of my faves), and Sol. Last week, Heineken International — NOT Heineken consumer beer — introduced a new logo and determined that its name shall be written in all caps, HEINEKEN, “to distinguish the corporate name from the company’s iconic beer brand,” and because “It is also the way the company name was originally written when HEINEKEN was founded in 1864”. The logo has been designed b