Heartless Ice Cream

Summer may be winding down but the Good Humor truck is here to stay. The popular ice cream maker you might remember from such frozen hits as Strawberry Shortcake, Toasted Almond and Chocolate Eclair launched a rebrand earlier this year. It will adorn snack cart umbrellas, swimming pool menus and packages in the freezer aisle. But where’s the heart?Good Humor has a rich history of ice cream innovation dating back to its incorporation in the 1920s. It was an independent company until it was acquired by Unilever in 1989. Several years later, Unilever folded Good Humor into their Heartbrand quilt — a product line sold in over 40 countries. Unilever ice cream has the same logo but with a different name in each market The efficiencies of distributing dozens of ice cream brands around