New Logo and Packaging for Snuggle by Bulletproof

(Est. 1983) “Snuggle fabric softener has been making the world a softer place for over 40 years, providing the ultimate in Snuggly Softness and long-lasting freshness to loads of laundry. The Snuggle line offers a variety of high-quality fabric conditioning products, including liquid softeners, dryer sheets, and in-wash scent boosters that make clothes snuggly soft while providing long-lasting freshness.” Logo. Bear details. Drawn by Kim Neal . Messaging and typography. Packaging, before and after. Packaging. More packaging but on a plain white background. TV ad.