Brussels Sprouts Some New Logos
Recently, Brussels Airport clarified their name to be, well, “Brussels Airport” and added a tagline. Also, SN Brussels Airline, who took control of Virgin Express last year, and also uses Brussels Airport as a hub has just announced that the new, single airline brand will be Brussels Airlines.What I find interesting here is more than the shared namesake, but the imagery that they chose for their logos. I guess it is similar to Continental’s globe (which serves them well) but both of these entities chose generic airport metaphors which could easily be swapped with one another. The airline uses runway lights and the airport uses travel routes. The key here is that they were both smart enough to not stop there Brussels Airlines does have added layers. The runway lights make