New Logo and Identity for OFFF by Crowd Studio

Established in 2001 (originally as Online Flash Film Festival), OFFF is one of the most well-known design and creativity festivals. Originating in Barcelona, Spain, and founded by Héctor Ayuso, OFFF has been celebrated annually in its hometown and has expanded (and contracted) to various cities over the years, as OFFF on Tour, including New York, Mexico City, and Tel-Aviv. In preparation for the 2019 edition in Barcelona, OFFF has introduced a new identity designed by local firm Crowd Studio. Over the past few years, we have noticed an overall shift in the brand’s identity. OFFF, the brand proving itself with the concept of having no brief and giving the complete freedom plus the invitation to create, this also had its consequence. We noticed that with so many openness, the brand unf