A Screenvision of the Future

Established in 1976, Screenvision provides national and regional advertisers with on-screen advertising, in-lobby promotions, and integrated marketing programs in 14,400 screens, 2,380 theatre locations, and nearly 400 universities across all 50 States. In other words: if you get to your movie theater very early, all the stuff playing on the screen to keep you relatively entertained, is probably by Screenvision. They recently introduced a new logo, identity, and complete in-theater experience, designed by bi-coastal branding agency, loyalkaspar. Old logo animation. Not done by loyalkaspar. We created the Screenvision and Screenfanz logos from two shapes that stacked together to form the S in both names. These shapes informed the entire graphic language and iconography of the brand, manifes