In Brief: Jello-O, What If…?

It’s not common that I’ll bring up student work in Brand New, but this effort by semi-recent graduate of Academy of Art University, Richard Perez is worth celebrating. While at SVA, Bryony and I used to have our students redesign the packaging for Sherwin-Williams paints, something mundane and ordinary that you don’t think much about, but when people are reviewing your portfolio it’s a brand they know, can connect with and are able to see the improvements the design makes. This redesign of the Jell-O packaging achieves exactly that: It takes the mundane and ordinary conventions of the Jell-O boxes and presents a vivid interpretation of what it could be. Many more images at Richard’s site. Thanks to Dawn H. Buscher for the tip.