Brand New Co-op Shop: Introduction

The preamble Earlier this year we started a conversation with the folks at Cotton Bureau — a wonderful platform that allows anyone to design, print, sell, and distribute high-quality t-shirts — about the potential of launching a dedicated Brand New shop through them and we’ve been trying to figure out the best possible approach, which we think we may have figured out and it involves you! “You” being anyone who reads Brand New and enjoys the content. Cotton Bureau, if you are unfamiliar, works based on “campaigns”: a design for a t-shirt is offered for a 2-week, pre-order period with a minimum amount of 12 t-shirts sold needed to go to print. If 12 t-shirts are pre-sold, they print 12. If 1,200 t-shirts are pre-sold, they print 1,200. So it’s