You ain’t Shein Nothing Yet

Founded in 2011 and positioned from the start as an American clothing retailer championing quality, sustainability, and pricing transparency, Everlane has been sold to Shein, a global e-commerce platform specializing in fast fashion and, by most standards and in most consumers’ eyes, the complete opposite of Everlane with cheap, trendy knock-offs produced in the most unsustainable of ways. Once valued at around $600 million in 2020, Shein scooped up Everlane for an easy $100 million.