The Proof is in the Zero

John Santos, a content creator that specializes in the manufacturing, marketing, and design of apparel took on the self-imposed challenge of creating a new streetwear brand with potential of generating $5,000 in sales per month using AI tools, spending only 7 days on it, and testing it by seeing if a streetwear retailer would want to carry the product and setting up an online shop. The result, a brand called Zero Proof with a marker-like logo, is unsurprisingly mediocre but kind of fun seeing Santos go through the exercise and explaining what he is using each tool for. (Spoiler: zero sales online and the retailer was not impressed.)