Brand
2022Fortune Favors the Bold
Nice feature article by Fast Company on Lisa Smith, currently Executive Creative Director at Jones Knowles Ritchie, where she worked on the Burger King redesign, and her past work on other major brands that made bold changes like USA Today and The Met while at Wolff Olins. Not pictured, she also worked in-house at Chobani during their redesign, so, yeah, she’s made an impact.
Closest kin
New York’s New Brand Ambassador
Brand
New York’s New Brand Ambassador

Project
Graphic Design: G . F Smith unveil wide-ranging rebrand overseen by Made Thought

Project
“Flipping the sample”: Hassan Rahim digs into the ethos that underpins his practice
Elizabeth Goodspeed on the double-edged sword of New York’s creative scene
Project
Elizabeth Goodspeed on the double-edged sword of New York’s creative scene