Kraft Logo Gets Back in the Race

The saga of the Kraft logo continues and, possibly, ends this month. It all started on February 2009 when Kraft Foods Inc., the corporation, not Kraft, the consumer brand, redesigned its logo to this horrible thing. Five months later they flipped the starburst to the other side and changed the colors. Then, as reported here, Kraft Foods Inc. had announced in August of 2011 that it would split its company in two: (1) Mondelez, for the global snacks business and now (2) Kraft Foods Group (not Kraft Foods Inc.) for the North American grocery business, managing brands like the eponymous Kraft as well as Maxwell House, Oscar Mayer, Planters, and JELL-O. As of October 1, 2012, Kraft Foods Group is officially a start-up or, as they describe it, a “new company that has been around 109 years&