New Logo and Identity for Winn-Dixie by Push

Jacksonville, FL-based Winn-Dixie is a 100-year old American supermarket chain in several southeastern states. At its largest, the company stretched across Alabama, Florida, Georgia, Louisiana, and Mississippi. In addition to being a grocery and liquor store, Winn-Dixie also carries its own private label brand. While Winn-Dixie points to its founding in 1925, the company has gone through several name changes throughout its history. We get to its current name when Winn & Lovett merged with Dixie-Home Store in 1955. (Notably, the checkmark in the company’s logo comes from Kwik Chek, another store the company owned.) Since 2000, Winn-Dixie has struggled to find its footing, including a series of failed sales, large-scale store closures, two bankruptcies, and a 2023 sale to Aldi. In late