An XLent Redesign

Established in 1986, XL Group is a “global insurance and reinsurance company providing property, casualty and specialty products to industrial, commercial and professional firms, insurance companies and other enterprises throughout the world.” Headquartered in Dublin, Ireland, XL has 4,000 employees across 60 locations in 20 countries and as of December 2010 had $45 billion in total assets and $10.6 billion in total revenues. This week, XL introduced a new campaign, “Make Your World Go”, and a new identity designed by London-based Venturethree.“There is no progress without risk,” Mr. McGavick added. “And in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative p