New Global Identity for Audi by Strichpunkt, BLACKSPACE, and KMS TEAM

Established in 1969, Audi is a German automobile manufacturer that designs, engineers, produces, markets, and distributes luxury cars. But you already knew that. Just stating the obvious for the record. Last year, almost to the date, Audi introduced the flat version of their logo and while tips floated in and out of my inbox there was no concrete case study about it nor did it seem like something that was going to stick for the long run. Earlier this year, though, Audi published a very comprehensive, very nicely crafted brand portal that explains the identity approach in detail. The project was carried out collaboratively by Stuttgart- and Berlin-based Strichpunkt, Munich-based BLACKSPACE, and Munich-based KMS TEAM. For Audi we have developed a corporate design, which is consistently »digi