New Logo and Identity for Toyota

Established in 1937, Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. One of the leading auto manufacturers by volume of cars produced and revenue, Toyota is present pretty much all over the world (except for Australia) and employs more than 369,000 people. Its Prius, introduced in 1997, has made Toyota the world’s market leader in sales of hybrid electric vehicles. In the United States, Toyota is based in Plano, TX, and manages 16 car brands including many popular cars like the 4Runner, Camry, RAV4, and the Tacoma and Tundra pickup trucks. Earlier this year, Toyota introduced a refreshed identity. No design credit given. A comprehensive online brand guidelines microsite can be found here. All images and quotes in this post are ta