New Logo and Identity for Bugatti by Interbrand

Established in 1909, Bugatti is a French luxury automobile manufacturer and luxury brand for hyper sports cars. I’m not a car person but my understanding of this is that, say, there is Lamborghini, a mere sports car, and then there is Bugatti a hyper sports car. Originally founded by Ettore Bugatti, an Italian-born French automobile designer and manufacturer, the company gained notoriety for both the unique design of is cars and its success in Grand Prix motor racing. After World War II and the passing of Ettore Bugatti, the company floundered and closed in 1952. Various efforts, in different parts of Europe, were made in the second part of the century to revive the brand with the most recent attempt being the most successful under Volkswagen AG that established Bugatti Automobiles S