New Logo and Identity for Lamborghini

(Est. 1963) “Automobili Lamborghini is headquartered in Sant’Agata Bolognese in Northern Italy, and produces some of the most sought-after super sports cars in the world. A Lamborghini super sports car is pure, visionary, innovative and always unmistakably Italian. Lamborghinis are built in Sant’Agata Bolognese, in the midst of “Terra di Motori” (Motor Valley): no other region in the world is as passionate about the fine sound of high-performance engines as the region of Emilia-Romagna in northern Italy, where so many car legends have been created in such a relatively short period of time. Today Lamborghini embodies the highest degree of technological expertise focused on the construction of extraordinary performance engines: lightweight construction in aluminum and carbon fiber; sup