Brand
2015Ferrari Logo Origin
The horse was first used on the plane of Italy’s best fighter pilot during WWI, Count Francesco Baracca. When Enzo Ferrari met the pilot’s father five years after his death on a mission, he said "Ferrari, put my son’s prancing horse on your cars. It will bring you good luck."
Closest kin
No Horsing Around
Brand
No Horsing Around
Levi’s Horse Badge
Brand
Levi’s Horse Badge
New Logo and Identity for Bugatti by Interbrand
Brand
New Logo and Identity for Bugatti by Interbrand
Formula 1, Four Years Later
Brand
Formula 1, Four Years Later
One of these is not like the Others
Brand
One of these is not like the Others
Project
Photography: Andrea Ferrari's photos bring taxidermic displays to life